I'm building a paid ads agency and sharing what happens along the way. Real campaigns, experiments, wins, mistakes and lessons from working with businesses.
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A look at the campaigns, landing pages and marketing systems I'm building for real businesses.
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New ideas, offers, audiences and creatives. What's working, what's not, and what I'm trying next.
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Practical lessons from the numbers, the mistakes and the unexpected results. Things you can apply to your own business.
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I've worked on advertising campaigns across ecommerce, local businesses and professional services.
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Some campaigns work well. Others need more testing.
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I share what the numbers tell us, what decisions we make and what happens next.
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Because there's usually something useful to learn from both.